State of Creative Risk
Report
Survey findings on industry trends and challenges, accompanied by best practice recommendations.
Brand: Extensis
Content type: Gated report
The Extensis Difference
This sales document was meant to accompany live conversations explaining how Extensis stacked up against other products and services.
Brand: Extensis
Content type: Sales document
Behind the Font:
Why The Futura Typeface Never Looks Dated
This article was intended to connect with design and font enthusiasts. It continues to generate robust organic traffic and provide pathways into other parts of the site.
Brand: Extensis
Content type: Blog post
Fonted House Infographic
A spooky, simple infographic showcasing the specter of font licensing issues in creative workflows.
Brand: Extensis
Content type: Infographic
How To Sell Jewelry
In my time at Selz (later acquired by Amazon), we focused on empowering online sellers. This article balanced SEO needs with informative content, reached Google’s first page within a few short months, and provided excellent engagement.
Brand: Selz
Content type: Blog post
The Role of Brick and Mortar in a Digital Economy
Our blog had reached peak web traffic with north of 100K organic unique visitors a month, and I wanted a way to get content in front of folks who weren’t finding us through search or social. I wrote Selz’ first article on Medium to connect with merchants and ecommerce audiences without overt sales tactics.
Brand: Selz
Content type: Thought leadership
Anorexia’s Scary Online Empire
This piece was one of the first to examine pro-ana’s surreptitious community building. It was originally published in Cluster Mag and then picked up by Salon. It was written in 2011, but as we watch different platforms attempt or give up moderation for more nefarious online communities, I’d say it’s as relevant as ever.
Publisher: Cluster Mag & Salon.com
Content type: Article